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Why do people like saffron?

Why do people like saffron?
It's an especially popular addition to grains like rice or flavorful curries. Its earthy and slightly sweet flavor adds a unique zest that makes you crave more and more. Adding it to your cooking results in a beautiful golden color that makes for an eye-popping presentation
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What is interesting about saffron?

What is interesting about saffron?
  Saffron has an impressive shelf life. It can retain its aroma for more than two years when stored properly (in a cool, dark place). The "red gold" improves memory! Recent studies have shown that saffron extract, especially the crocin contained in it, is useful in treating age-related mental disorders.
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What is so special about saffron?

What is so special about saffron?
  Saffron is a brightly-colored spice that's high in health-promoting compounds, such as carotenoid antioxidants. Research findings suggest saffron has anti-inflammatory and antioxidant effects and may improve heart health, reduce symptoms of depression and anxiety, improve sleep, and protect eye health.  
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